The 4 Pillars to Art Collecting
Dear Art Collector,
We are thrilled that you are embarking on the path to support and appreciate the riveting artworks crafted by the remarkable artists of our age. Allow me to present to you the essential four pillars of art collecting and the significance of mindful art acquisition.
THE 4 PRINCIPLES:
Embrace the captivating journey of art collection with these four indispensable pillars. Begin with Curiosity, the compass guiding your exploration into self-discovery and the evocative world of art.
01. CURIOUSITY
“THE MIND THAT OPENS TO A NEW IDEA
NEVER RETURNS TO ITS ORIGINAL SIZE.”
- AE
Ponder, what invigorates your spirit? What kindles your inspiration?
Such intriguing questions aim to shed new light on your perception. Allow your curiosity to guide you through remarkable journeys, with art being your compass.
The essence of art collection lies in the joy of exploration and experimentation. It begins with a desire to delve into one's psyche and the artworks displayed. What emotions do they evoke? How have they been crafted? What inspired the artist? Where was it produced? Who else possesses this masterpiece?
02. KNOW THYSELF
“THE ONE THING THAT YOU HAVE THAT NOBODY ELSE HAS IS YOU. YOUR VOICE, YOUR MIND, YOUR STORY, YOUR VISION, YOUR SOUL! BE AUTHENTIC.” - EO
Art encapsulates various facets, one of which should undoubtedly be authenticity. This authenticity should not just resonate from the Certificate of Authenticity but should also be reflected in your intent. As collectors, heed your inner voice that unveils your true emotions.
Art can provoke a myriad of emotions, from joy to discomfort. It serves as a reflection of the soul, eliciting memories, emotions, and questions.
What inspires you? What kind of art present you? If you are acquiring art for your home, how do you wish to make your guests feel when they gaze upon your wall art?
03. BUDGET
“AN ARTIST IS NOT PAID FOR HIS LABOR BUT FOR HIS VISION.” -JW
We have all heard about the ‘starving artist” and most of the “striving” ones are so out of reach for most collectors. We have created a solution for you, here at SOYYO! As a collector you can support local and international artists at up and coming prices. SOYYO works with young, emerging talent, who create timeless artwork at reasonable price points as a means to bolster art careers and provide collectors an opportunity to diversify their portfolio.
Our mission at SOYYO is to foster a sustainable ecosystem for both artists and the community. Art collections hold a cultural value in the present and will continue to do so in the future. Your support to artists you admire fuels storytelling across various mediums for generations to follow.
04. MAKE A DECISION
“STAND FOR SOMETHING OR YOU’LL FALL FOR ANYTHING.” -AH
Only you understand your preferences and aversions. That's the beauty of having the resources to acquire what you've always desired. As an art collector, I take joy in obtaining work that lifts my spirit, and/or that I believe will appreciate in value over time. I am confident I've made the right choice if the artwork uplifts me, or if a brilliant idea is sparked while I am admiring its vibrant colors. Ultimately, the decision lies in your hands; else the universe might make it unavailable, and you end up paying a premium on the secondary market.
